Attention
is not
accidental.

Attention is built on purpose, in the first two seconds — or it is not built at all.

A feed owes you nothing. The person holding the phone has already decided to leave; the task is to give them a reason to stay that is faster than their thumb.

That reason is a mechanic, not a mood — it can be named, taught and repeated. HORN teaches the mechanic, then leaves it in the business. You keep the camera, the account and the skill.

Stroud, Gloucestershire · MMXXVI · Consulting, not production. The teardown is free — send one video at soundthehorn.co.uk/teardown.