The Glaziers

[01] The Business

The most commercially serious business on this page. Comfortable turnover, a full diary, an owner in his forties who has never once thought about content.

[02] The Feed

There isn’t one. A Facebook page with a phone number and a photograph of a van taken in 2019.

[03] The Problem

It is not that windows are boring. It is that nobody has ever given a window a reason to be watched.

[05] The Work

One fitter becomes the face. Same formats, every week, no variation.

• Day four thousand one hundred and twelve of removing windows from houses. Deadpan narration over a silent extraction. Twenty seconds.
• The clean pull: the old frame comes out in one piece. Nothing else happens. No music until the final second.
• What we found behind this window. A running series. Sometimes it is a newspaper from 1974. That is the entire video.
• The question every customer asks, answered in eight seconds, with visible irritation.

[06] Why It Works

Trades own the two things a feed is starved of: physical transformation, and a genuine mystery behind a wall. And a recurring human beats a company logo every time, because nobody hires a firm. They hire a bloke they have decided is competent.

[07] What We Measure

Quote requests that mention a video. One extra line on the enquiry form. Costs nothing, settles the argument.